Texas SandFest is the largest native-sand sculpting competition in the nation and happens every April in Port Aransas, Texas. They are a volunteer driven event with deep roots in the local community. The sandcastles created here are world-class pieces of art and people from all around the world gather to see the spectacular work.
I created a complete re-branding package, consisting of a logo, brochure with map components, poster, and animated logo GIF, that captured the fun and friendly nature of the event. I wanted to create something that was as unique as the sculptures that are created at this event while still being able to communicate with the older demographic that the event attracts.